Linus Karlsson is the Chief Creative Officer at SharkNinja, where he leads the company’s global creative vision, brand storytelling, and consumer engagement strategies. With over three decades of creative leadership, Linus brings a wealth of experience from iconic global brands. Prior to joining SharkNinja, he served as Chief Creative Officer at IKEA, overseeing global marketing and creative direction. He has also held top roles at McCann-Erickson, Crispin Porter + Bogusky, and co-founded Mother New York. Recognized by Forbes as one of the world’s most influential CMOs, Linus is known for blending storytelling, design, and deep consumer insight to drive brand transformation. He is based out of SharkNinja’s global headquarters and its new Creative Design Hub in NYC.