Executive Management

Mark Barrocas is the Chief Executive Officer of SharkNinja and a member of the Company's Board of Directors. As executive leader of the business since 2008, he oversees the Shark and Ninja brands across 33 product categories and leads 3,000+ associates around the world. Under Mark's leadership, SharkNinja has developed a successful global growth strategy, pioneered a market-leading approach to product innovation that consistently leverages consumer insights, increased operational efficiency and productivity, and significantly expanded both brand and business footprints. His steadfast belief in the Company's mission – To positively impact people's lives every day in every home around the world – has delivered steady, profitable growth and transformed SharkNinja from a small home appliance brand to a widely respected global innovation leader retailing in 32 countries with more than $4 billion in annual revenue in 2023.

 Mark is a visionary business leader with a focus on excellence and an unwavering commitment to delivering innovation, quality and value for consumers through every SharkNinja product. He is a driving force behind SharkNinja's innovative, customer-centric approach to product development, and is the architect of the Outrageously Extraordinary philosophy that defines the Company's culture. Mark is an inspiring and motivating leader who exemplifies intellectual curiosity and agility and teaches by his own example the value of running towards hard work, having the power of one's convictions, persevering through adversity, and consistently performing at the highest level.

Mark has led SharkNinja since he joined the Company in 2008 to work alongside Founder Mark Rosenzweig. Together, as co-owners, they expanded and accelerated the business. In 2017, they sold a majority stake in the Company, and in 2019, took the Company public on the Hong Kong Exchange. In 2023, Mark led the Company's spinoff and public listing on the New York Stock Exchange.

Prior to joining SharkNinja, Mark held executive leadership positions at Aramark Uniform and Broder Bros Co. He serves on the Board of the JCC of Greater Boston and is a graduate of the University of Michigan.

Patraic Reagan has been our Chief Financial Officer since April 2024 and oversees SharkNinja’s financial strategies and leads the company’s global finance organization, including financial planning and analysis, accounting, treasury, tax, internal audit, and investor relations.Patraic joined SharkNinja with over two decades of relevant experience. Most recently, Mr. Reagan served as the Chief Financial Officer of Nike Inc.'s Asia, Pacific, and Latin America segment, where he helped drive consecutive years of strong revenue growth, and EBIT expansion that outpaced revenue while accelerating investment in key areas. Over his 13-year career with Nike, Patraic also served as the Global VP of Business Planning and was the CFO of Nike’s Direct-to-Consumer business in EMEA. Prior to Nike, Mr. Reagan held financial positions of increasing responsibility at roles with Coach Inc. (now Tapestry Inc), Polo Ralph Lauren Corporation, Kraft Foods and Chiquita Brands International. Patraic holds an MBA from The Kelley School of Business at Indiana University and BBA’s in Finance and Accounting from The Carl H. Lindner College of Business at the University of Cincinnati. 

Neil Shah was named EVP, Chief Commercial Officer in 2018 and provides global leadership to the Sales, Analytics, and Marketing organization. Neil joined SharkNinja in October 2007 as the Manager of Sales Planning and Analysis; Neil has held various leadership roles within Strategic Sales & Marketing. Prior to joining SharkNinja, Neil held several positions within The Holmes Group, including Category Manager for the Wal-Mart business, and Senior Analyst, Sales and Operations, for the Jarden Consumer Solutions business. Neil received his Bachelor of Commerce and his Master of Commerce in Statistics and Accounting from H.A. College of Commerce at Gujarat University in India. He holds a Master of Business Administration in Management from McCallum Graduate School of Business at Bentley College.

Pedro J. Lopez-Baldrich joined SharkNinja as EVP, Chief Legal Officer in 2018, bringing a wealth of global experience managing business, legal, operational, intellectual property, and executive management teams within both public and private companies. He is honored to work with an amazingly talented legal team comprised of business first attorneys who are passionate in the business outcomes and achieving 5 Star product reviews. Pedro J. has held roles as CEO and General Counsel of Clean Diesel Technologies, General Counsel and VP of Operations at Patagonia, and Associate GC at Burton Snowboards. Pedro J. currently serves on the Board of Directors for Tech Goes Home – nonprofit dedicated to addressing digital inequalities. Pedro J. holds a BS/BA in International Business from Drake University, a Juris Doctor from St. John’s University School of Law, and an LL.M. from Georgetown University Law Center.

Larry Flynn, has been our Chief Accounting Officer since February 2023. Mr.Flynn served as our interim Chief Financial Officer from June 2023 to April 2024. Mr. Flynn served as Chief Accounting Officer at Wayfair from 2022 to 2023 and Vice President, Controller and Treasurer of Dunkin’ Brands from 2018 to 2022. He holds a Bachelor of Science in Business Administration from Babson College and a Masters of Science in Accounting from the Boston College Carroll School of Management.

Kim Smolko, our Chief Operating Officer, is obsessed with delivering extraordinary consumer value and experience. She leads her team to deliver best-in-class service at the lowest cost across all aspects of Global Operations, including Demand & Supply Planning, New Product Flawless Execution, Order Management, Logistics, Sourcing & Indirect Procurement, Consumer Experience, and Sustainability. Kim joined us in 2021 from Energizer Holdings where she was Vice President, Global Supply Chain. Prior to that, Kim was with SC Johnson for 21 years, holding leadership roles across Supply Chain, Manufacturing, and Research & Development. Kim holds a Bachelor of Science in Chemical Engineering from Purdue University and a Master of Business Administration from Marquette University.

Elizabeth Norberg is our Chief People Officer and leads all aspects of the People & Culture organization globally, overseeing the development and execution of strategies that continuously help to transform and power SharkNinja’s culture of customer-centric innovation. She joined SharkNinja in September 2023. Previously, she served as EVP, Chief Human Resources Officer at Foot Locker, Inc., a $9 billion, global, highly complex and publicly traded company with a workforce of approximately 50,000 associates where she was responsible for all aspects of global HR leadership and corporate communications. Elizabeth brings more than 25 years’ experience in multiple industries leading all aspects of Human Resources. Elizabeth is a graduate of Colorado State University and holds a Bachelor of Science in Business Management.

Joining SharkNinja in 2015, Ross Richardson currently serves as our Chief Design Officer. Ross directs a global team of Mechanical and Product Design Engineers, Industrial Designers, NPI, and R&D professionals across 3 continents and time zones on the design and delivery for all Shark and Ninja products. Prior to joining SharkNinja, Ross held management roles at Hoover Candy, Jigsaw Design Solutions Ltd, and FTL Subsea. Ross holds a BEng degree in Product Design Engineering from Glasgow School of Art and The University of Glasgow.

As EVP, Global Product Development- Ninja, Purvin Shah is responsible for overseeing Quality, Marketing, Consumer Insights, Program Management, and Manufacturing for all Ninja Products. Purvin joined SharkNinja in August 2012. He has held roles including Senior Quality Engineer, Senior Quality Director, VP of Quality and Consumer Insights, and most recently SVP- Ninja. Prior to SharkNinja, Purvin was at Cello Pack Corporation. Purvin studied Mechatronics and Engineering at Sardar Patel University and holds a Master of Science in Industrial Engineering from the University at Buffalo.

Anthony Marra is SharkNinja’s EVP, Global Product Development – Shark, and leads the development and introduction of all Shark cleaning, beauty, home environment, and robot products. Additionally, Anthony’s organization is responsible for Product Reliability, Process Quality & Manufacturing, Testing & Validation, Consumer Insights, Program Management, and Safety & Compliance. Anthony joined SharkNinja in September 2008 as a Quality Engineer, and then rejoined the company in 2014 serving as Vice President of Quality – Shark and then SVP of Product Development. Prior to SharkNinja, Anthony worked for ITW North American Metal Fasteners and NGK Spark Plugs USA. Anthony holds a Bachelor of Science in Mechanical Engineering from Purdue University and has certificates in management and leading innovation from Columbia University and Harvard University.

Tom Brown joined SharkNinja as President of the UK & Europe in 2022. His key strategic priorities are to develop existing product categories, diversity into new categories, and expand the business into new EU Countries establishing Shark & Ninja as household names renowned for positively impacting people’s lives every day. Tom joined us from GN (Jabra, Steelseries, Beltone & ReSound), where he led the Global Sales Organization across EMEA, North America, LATAM, China and APAC. Prior, Tom held Leadership positions at TomTom, Kenwood, Sony, and House of Frasier. Tom has a BA Hons from the University of Portsmouth, and also attended University of Oxford for post-baccalaureate Business Studies, as well as Manchester Business School.

Adam Rodgers, SVP, General Manager-North America Retail, is responsible for leading all North America Sales, Sales Strategy, Customer P&L, and Trade Marketing to ensure we drive profitable revenue and market share growth across retail customers in all channels. Adam joined us from Packable where he was the Chief Commercial Officer and led the strategic planning and execution of their eCommerce Marketplace revenue. Previously, he was with Reckitt Benckiser Inc. for 24 years in sales leadership roles. Adam earned his Bachelor of Science from University of Durham.

Adam Petrick is SharkNinja’s Chief Marketing Officer. In his role, Adam leads all aspects of marketing globally, including strategy, branding, creative and new product development.

With over 24 years of experience, Adam is a recognized brand and marketing strategist, most recently serving as the Global Chief Brand Officer at PUMA, one of the most recognizable brands in the world. During his two decades with the company, he guided the total marketing strategy across 86 markets and was instrumental in the brand’s growth in revenue. In 2023, Adam was named to the Vogue Business 100 Innovators list as a Tech and Web3 Innovator.

Adam holds a Bachelor of Arts in Theater and English from the University of Pennsylvania.

Mark Rosenzweig founded SharkNinja in 1997 in Montreal, Canada, and entered the United States market in 1998. He is enthusiastic about developing innovative products that better the lives of consumers. In 2003, Mark spearheaded efforts to tap into Direct Response Television and became the face of SharkNinja, demonstrating firsthand the quality and efficiency of SharkNinja products. Mark is currently not an employee of SharkNinja.

Prior to SharkNinja, Mark worked in the entertainment industry.

Mark has a Bachelor of Arts in Psychology and a Bachelor of Science in Economics from Wharton School of Business.